Propel Fitness Festival

An annual celebration of movement hosted by Propel water, connecting the brand with leaders in the fitness industry for live events, content, and organic partnerships.

The two-day event in Santa Monica, CA offered a full roster – 50+ workouts set to live musical performances by artists including Ciara, Charlie XCX and Chromeo, and exclusive mash-up workouts led by the industry’s top instructors and studios. Guests were fueled by local food trucks serving healthy bites, massages, lounges, “active recovery” zones, and plenty of Propel water.

Client: Hunter
Agency: Invisible North
Producer: Tatyana Guzeva
Creative Director & Designer: Vanessa Noritz
Lead Designer: Vanessa Noritz
Lead Graphic Designer: Yi-Ching Sung
Designers: Michael Moyal & Monica Ruma

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