A week long holiday pop-up in collaboration with a select group of local boutique brands and curators, hosted by Gap. 

Part of the challenge was creating a cohesive space where all partner brands (including Coming Soon, The Primary Essentials, Madbury Club, Green Fingers Market) could highlight their own styles while still feeling like a collective under the Gap Holiday umbrella. We created a visual and structural system that achieved this and allowed a variety of product merchandising, brand messaging & playful touchpoints.