An immersive installation in the middle of Grand Central Terminal in New York City that transported guests to the serene, misty landscape of the Scottish Highlands, a nod to the brand’s heritage.

Working closely with our fabrication and special effects partners, we dialed in a specific combination of air flow, humidity and temperature to create an automated effect seamlessly built into the architecture of the house. The result was an elegant and striking showcase of the product in its element that garnered the attention of over 20,000 commuters across 3 days.