Bumble City Takeovers
An experiential campaign designed to inspire IRL connection after a year of collective isolation.
Our goal was to bring Bumble’s Make Your Move messaging to cities nation-wide. Playing off local culture & community favorites, we tailored partnerships, pop-ups and OOH to each market —
New York, NY
We activated a handful of bodegas across Brooklyn and Manhattan, offering free coffee and breakfast sandwiches to anyone with a Bumble profile.
Phoenix, AZ
We surprised community members with bouquets and air plants provided by local florist Camelback and peppered the city with cheeky messaging.
Los Angeles, CA
In LA, we partnered with Tacos 1986 and Erewhon to sling tacos and juices.
Boston, MA
We partnered with the Red Sox to bring an epic Boston love story to life — inviting locals to share their best dating story for a chance to win an exclusive date night at Fenway Park.
Client: Bumble
Agency: Invisible North
Creative Director: Vanessa Noritz
Lead Graphic Designer: Yi-Ching Sung
Designers: Adriana Noritz & Mark Bruno Boynton