LA PLACITA DE BACARDÍ

Days before the Puerto Rican Day Parade, Barcardí turned it up with an unmissable summertime celebration that channeled the culture, music, movement, and undisputed spirit of the island.

Guests “shopped” the custom-built mercadito stalls – fruit stands with fresh ingredients of Puerto Rico’s celebrated rum-based drinks on display, food stands serving traditional PR street fare, and a merch stand showcasing a limited edition apparel collection: TIER x Bacardí.

Behind the large arched doorways of the mercado, guests discovered a vibrant Puerto Rican party like no other – lucious tropical florals, live music, and an endless flow of signature drinks made for an ultra-vibey slice of BACARDÍ RUM CLUB paradise.

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